Nurbiha is an educational technologist, an Associate Professor from School of Education, Universiti Teknologi Malaysia for the past 14 years. She received her doctoral degree in Educational Technology and her research interest is on educational data mining, online learning and learning analytics. She is currently serving as the Deputy Director of Center for Advancement in Digital and Flexible Learning at Universiti Teknologi Malaysia and entrusted to be the Chairman of Malaysia Head of Public University e-Learning Council (MEIPTA) since 2020 until now. She served as the Secretary General for Young Scientist Network (YSN), Academy of Sciences Malaysia in 2023. She has conducted various trainings and workshops locally and internationally related to designing online learning, MOOCs and Micro Credential. As for research, she headed more than 10 research grants both local and international research grants related to learning analytics and online learning. Her recent project is with UNESCO Mahatma Gandhi Institute of Education for Peace (MGIEP) for developing online course on Media Literacy.